You know you want to build a park, but just not sure the steps to take. We will explain how you're going to get started, how you figure out exactly what it is you need to do and then how to take action on it until you open your ropes courses.
But before we get started, let's clear up one point: people always wonder if a ropes course is a good business idea and when is the best time to launch a new Park. The fact is, there's really never a bad time to launch a business. After building and operating a number of parks around the world, we come to the conclusion that while it may seem wiser to launch a park early in the spring, what really matters is simply to launch it. We from Aerial Attractions will help you with the marketing to promote the new Park.
For entrepreneurs or owners looking to expand, you might be wondering if a ropes course is a clever business idea or a worthwhile investment. There are three important criteria fulfilled by ropes courses to keep in mind:
Easy to start, easy to operate. Here is why:
Just like a Zoo. People come, pay and play. You will deal with happy clients and a young staff.
Any experienced entrepreneur will see this as the key criteria for a great business. You do not need to be present at your park on a daily basis to make it successful.
Hundreds of showcases give us a good idea of the approximate values related to the operational costs of a ropes course:
Generic costs and ROI
So, gross profit stands around 50 and 60% of the revenue, which is a very attractive value considering the market average. It is also worth mentioning that, depending on the number of customers, the profit can reach 70% of the income, mostly because the fixed costs do not change along with the number of clients.
The path from a spark to a park
Now you’ve had a spark of inspiration, let's make a business out of it..The process of building a Ropes Course, Zip Line, Canopy Bridge or any other type of Adventure Park requires a lot of dedication from a highly specialized team. The result of a detailed workflow, involving dozens of people and hundreds of steps. Although this may be true, we do not want you to be overwhelmed with an endless list of tasks and to-do's. With this in mind, we can condense the whole process to 6 fundamental phases:
It's just a matter of breaking the ice! Get in touch with our team and kick-start the momentum that can lead you successfully to the last step of this journey. Tell us about your plans, what kind of project you want to set up, what location and audience you want to attend. In addition to other important details like budget, timeline and personal expectations.
Now that we understand each other, let's take a look at the details. There are many variables on which the construction of an adventure park depends. Terrain features, pre-existing local infrastructure, ease of access, building permits, city inspections and so on. Count on the experience of our team to walk you through this crucial phase of the project. After all, what starts right, is more likely to finish the same way. In our experience the earlier you start, the greater chance for success and a long season.
After some paperwork done it's time to start making it visual. Our team will create a design that meets your needs and expectations. We will provide some creative 3D designs, a technical construction design, structural calculations, a technical dossier and operational documentation.
All set? It is time to materialize the dream. All parts will be produced and carefully packed for shipment, so that nothing is missing at the time of assembly. Once shipped, all containers can be tracked through your smartphone with our exclusive real-time tracking system. Fast, efficient and transparent.
Time to assemble the puzzle. Our team organizes crane, forklift and a group of rope access technicians to unload the containers and trucks and to assemble your park. You can sit back and watch it grow. The whole assembly process lasts between 2 and 4 weeks.
Much of the success of your business depends on the quality of the park's customer service. The Aerial Attractions training program will provide your staff with the skills to serve your clients with professionalism, charisma, sympathy and all that is needed so you can take care of what really matters: sales and marketing.
Get the juices flowing!
All things considered, go ahead and do not hesitate to contact us and take the first step. We will be happy to hear your story and make a non-binding offer based on your request and requirements. After all, as Benjamin Disraeli once said:
Nurture your mind with great thoughts, for you will never go any higher than you think.